New Aparthotel Opens on North End Road
Native Fulham Broadway designed for short or extended stays
Aims to combine freedom of an apartment with the services of a boutique hotel. Picture: Native by Numa
August 3, 2026
A new aparthotel, Native Fulham Broadway, has opened its doors in North End Road.
The new hotel, created by redeveloping the formerly run down site at 284- 288 North End Road, offers 41 air-conditioned studios and double rooms, designed for both short and extended stays. Each room has its own kitchen, high speed Wi-Fi connection and space to either work or simply relax.
Native by Numa, the company behind the new venture, says it aims to provide guests with the freedom of an apartment combined with the comfort and services of a boutique hotel.
The interiors have drawn inspiration from the local historic market culture, with layered textures and vintage inspired details.
The hotel also has its own artwork collection, curated by Emma Lang, founder of SOTA Marketplace, featuring both emerging and established voices, with a particular focus on female and underrepresented artists. Each floor has its own unique collection.
The ground floor lobby offers a “seamless fully digital check-in experience” and facilities also include daily housekeeping, a communal laundry room and integrated luggage lockers. The hotel is also pet friendly, though it does add that extra charges may apply.
Regular guests can join the Native Community, which offers a range of perks such as discounts, free co-working, welcome treats and monthly events.
A cafe and bar next adjoining the lobby is expected to open soon.
Philip Lassman, Managing Director UK & Ireland of parent company Numa Group, said: “Native Fulham Broadway marks a genuinely exciting new chapter for Native by Numa in London. Fulham Broadway has a distinct energy and a real sense of community, and we want guests to feel that the moment they arrive — whether they’re here for a night or a month.
“Our goal is a stay that’s beautifully designed, effortlessly flexible, and rooted in the neighbourhood rather than sitting apart from it.”
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