Creation of Cillian Murphy's Mural Causes a Stir

Shoppers stop to watch giant 'paint by numbers' on Britannia Road

The new mural featuring Cillian Murphy with a backpack
The new mural featuring Cillian Murphy with a backpack

People walking down Fulham Road have been stopping to watch an unusual new attraction - the creation in real time of a huge new mural featuring Peaky Blinders star Cillian Murphy.

The process involved two men spending several days standing on a hoist in Britannia Road, opposite the entrance to Chelsea Football Ground, completing a giant version of paint by numbers, filling in the outline from a smaller picture pinned to the wall.

The mural, which shows the 46-year-old actor looking very different from his gangster character Thomas Shelby, is advertising a backpack produced by luxury goods maker Montblanc, with the somewhat baffling slogan What Moves You Makes You.

The mission of the advertising campaign is apparently “to laud those who live their lives guided by intuition rather than rules, defying convention for the greater good of self-actualization”.

The mural being painted by hand
The mural being painted by hand

Montblanc says it has engaged actor Cillian and international DJ and entrepreneur Peggy Gou to furnish the faces—and the spirit—of the campaign.

“Cillian and Peggy are both ‘Mark Makers,’ inspiring individuals who embody the ethos of Montblanc,” says Vincent Montalescot, Montblanc executive vice president of marketing. “They are both living proof that when you do what inspires you with audacity and creativity, you lead a more fulfilling life.”

Cillian Murphy as Tommy Shelby in Peaky Blinders
Cillian Murphy as Tommy Shelby in Peaky Blinders

If you want to be inspired and live a more fulfilling life by donning a Montblanc backpack, you will need to empty your piggy bank, as the one being sported by Cillian on the wall costs £875. See the video for the associated ad campaign below.

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October 3, 2022