Burger King also set to revive terrace close to Olympia
A visualisation of the planned development from the application
The former Live and Let Live pub at 35 - 37 North End Road, just south of Olympia, is set to be redeveloped to create ten new flats.
Developer Domus Projects has submitted a planning application, which proposes: “Demolition of existing building, further excavation and enlargement of the existing
basement to include two lightwells on the Gorleston Street elevation, and erection of part two, part four-storey residential building with self-contained flats (Class C3).”
The new development would include three studio flats, three with one bedroom, three with two and one flat with three bedrooms.
The application, which is open for comments, can be seen in full on the council website using reference 2022/03211/FUL.
This entirely residential proposal replaces a previous application, which was approved by the council last year, to create eight flats above a new pub or restaurant on the ground floor and basement.
Another CGI of the proposed flats on North End Road
Though The Live and Let Live had operated as a pub and before that a beer house since the 19th century, it closed its doors in 2016 and a viability assessment backing the new application concludes that today there is no prospect of success for a new pub on this small site.
The Live and Let Live closed in 2016. Picture: Facebook
The assessment says that competition in the area is already too great, with over 100 pubs available within a mile, and it would also face future competition from the nearby Olympia development, which will offer over 20 new bars and restaurants by the end of 2024.
The former pub is at one end of a Victorian terrace backing onto Marcus Garvey Park. A second pub, the busy Cumberland Arms sits at the other end, with a shabby, long empty former Balti House in between.
The Cumberland Arms is nearby
However, this mid-terrace site, 31A North End Road looks set to be revived in 2023. Council planners have approved an application by a company called Britsch Design to install new signs on the outside of the building's ground floor advertising the fast food chain Burger King. Britsch Design's website shows pictures of its previous work designing restaurant interiors for the burger company.
Burger King, which has just one restaurant in the borough within Westfield Shopping Centre, announced earlier this year that it plans to open 200 new restaurants by the year 2026.
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