Alexandra Rico-Lloyd started UK’s first kids bike subscription service
The founder of the Bike Club which is based on New Kings Road in Fulham has been named in Cycling UK’s 100 Women in Cycling
26-year-old Alexandra Rico-Lloyd was included for her work encouraging women to cycle. She joins TV and film actress Maxine Peake, BBC Radio 4 presenter, Melanie Abbott and gold medal winners Katie Archibald and Elinor Barker in the cycling charity’s list recognising significant achievements in promoting women’s cycling.
The women have all been recognised for work they have done as part of Cycling UK’s Women’s Festival of Cycling which runs between 17 July and 1 August.
Alex started the UK’s first monthly kids bike subscription service with her husband James from their flat five years ago. The company now has over 25,000 kids bikes in circulation.
Cycling UK says, “Alex’s passion and dedication gives many girls and young women the opportunity to ride a bike, and help to address the current gender imbalance in cycling.”
To launch its annual Women’s Festival of Cycling, Cycling UK has also released figures showing that more women have taken up cycling during the coronavirus pandemic. A survey found that 31% of women surveyed switched from a car to a cycle for everyday journeys, and those who cycled regularly reported improvements to their wellbeing.
Although the number of women cycling increased during lockdown, men are still cycling nearly twice as much as women.
Cycling UK is encouraging women to stick to the pedals and continue to replace their car journeys with cycling, and is highlighting women who are inspiring, teaching and encouraging others to do so.
Sarah Mitchell, Cycling UK chief executive, said, “Congratulations to Alexandra for making it into our 100 Women in Cycling in 2021. It’s an incredible achievement and testimony to the tireless work she’s done to raise the profile of women’s cycling.
“Every woman on our list is a powerful ambassador for women’s cycling, and many have done outstanding work supporting women to cycle during lockdown. But sadly, women remain underrepresented when it comes to everyday cycling.
“During this year’s festival we’re asking every woman who already cycles to find just one more woman they can help and inspire to get on their bike.”
The Women’s Festival of Cycling features a range of virtual events, local group rides and a social media challenge asking women to share pictures of their ‘bicycle face’.
July 26, 2021
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