Chelsea FC Offering Free Ad Space to Local Businesses

Matchday promotions available to smaller firms in London

An example of how your ad might appear on a Chelsea matchday
An example of how your ad might appear on a Chelsea matchday

Chelsea Football Club is offering a chance for smaller businesses in London to bounce back from Covid-19 by giving away free advertising slots. Chosen businesses will feature in half-time and full-time posts on Chelsea FC matchdays.

The initiative is part of the club’s ‘Proud of London’ campaign, launched on the 116th anniversary of Chelsea Football Club. The campaign was kicked off by former Blues midfielder and life-long supporter Joe Cole, who narrated and starred in a short film celebrating real Londoners who have shown incredible resilience, creativity and entrepreneurship during such a testing year.

Applications are welcomed from firms with fewer than 50 employees, with the window closing on Friday 26 March. Successful applicants will be chosen by Chelsea FC based on the efforts they have taken during the pandemic to launch, sustain or grow.

Featuring ad space typically available only to major partners, the successful applicants will benefit from a digital campaign headlined by a branded story on the club’s own Instagram channel, published to 25.5million followers.

Click HERE to register.


Gary Twelvetree, Chelsea FC Marketing Director said, “’Proud of London’ is our way of showing how incredibly inspired we’ve been of the city we call our home. London is full of creative minds that push boundaries, support each other, and adapt to what has been an unprecedented challenge through the pandemic and subsequent lockdowns. We hope that we can continue to support this great city, just like it has supported us.”

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March 22, 2021