|Last Chance to Ditch Old Mobile Phone Chargers|
Sainsbury's recycling campaign ends on Saturday
Sainsbury's in Townmead Road and Fulham Broadway have issued a last call for customers to ditch their old mobile phone chargers by this Saturday, August 28.
In the first campaign of its kind, the supermarket aimed to collect and recycle over 150,000 chargers over the last four weeks.
It is estimated that there are around 20 million chargers hiding out in the nation's drawers and over one million new chargers pour into the country each year.
Sainsbury's says that collecting the chargers, which altogether would weigh the same as five double decker buses, is a small but important first step.
Launching the challenge, Neil Sachdev, Sainsbury's property director, said: "We've all got lots of old chargers lying around, and local recycling centres already recycle them, but most people are unaware of this. By running this campaign, we hope to raise awareness of charger recycling facilities, while at the same time preventing nearly 40 tonnes of waste from going to landfill.
"We're really excited to see how much of a difference we can make. Only 280,000 chargers are currently recycled each year, so if we hit our target of 150,000, we could increase recycling rates by over 50 per cent.
"This initiative was originally suggested by Sainsbury's colleagues, who are passionate about engaging customers and making it easier for them to lead more environmentally responsible lives."
Sainsbury's Townmead Road manager Dave Murray sais: "Sainsbury's stores aim to make a positive difference to the local community so we are looking for Fulham customers to support this month-long recycling initiative. With your support, we really can not just make a difference to our drawer space, but ultimately, we can reduce landfill waste. Our colleagues can't wait to support this event in store".
Customers at the Fulham stores have until the stores close on Saturday to dump their old charges in the instore bins. And the stores say their are also encouraging people to continue depositing their old batteries into recycling containers situated at customer service desks.
Sainsbury's already has a recycling scheme for mobile phones, sat-navs and similar items but chargers themselves are harder to recycle - they are small and many people don't know they can be recycled, meaning most of them end up in landfill.
Sainsbury's, which was commended in 2009 in the Consumer Focus report "Green to the Core" for its customer recycling, has teamed up with Valpak and We Are What We Do for this initiative.
Valpak will collect the chargers from Sainsbury's taking them to a recycling company in Daventry. The chargers are taken apart and the plastic recycled back into new chargers amongst other things. The metals enter the metal recycling market.
August 26, 2010