New Look Planned for Iconic Broadway Building

Extension and colour change proposed for Fulham Centre

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 One of Fulham's most prominent buildings - Fulham Centre at 20 Fulham Broadway  - is set to be extended and get a brand new look.

The building, which sits in the centre of the Broadway and houses Barclays Bank, estate agents Barnard Marcus and Universal Music Publishing is highly distinctive with its green glazed elevator and pink exterior.

But now owners have submitted an application for its partial demolition which would see the colour changed to white and the addition of an extension up to six storeys high plus a new roof terrace and entrance lobby.

The planning application is as follows:

Partial demolition of existing building facades to enable the erection of a double-height single storey lobby extension in the existing forecourt of the building and a part five part six storey extension fronting Vanston Place to provide mixed use comprising of use Class A1 and/or A2 at ground floor level and office use (Class B1) on the floors above; formation of a roof terrace at fifth floor level; proposed change of colour of external render of the existing building and re-cladding of external walls at ground floor level.

 

The building is owned by Fulham based company Romulus Construction, as the building opposite, 2 - 6 Fulham Broadway, currently home to Whole Foods Market.

The company says through these extensions, the proposal aims to improve access to the building, improve the quality of existing office accommodation, introduce new and extended retail units and also encourage pedestrian activity along Vanston Place. The current building uses - retail at ground floor and office at upper floors - will be retained and extended.

The familiar sculpture at the southern end of Fulham Centre, Clarion by Philip King, which was specially commissioned and designed for the site, will remain in its current position, in front of the newly extended lobby.


March 15, 2015