All Change for Broadway as Blue Elephant Heads South

Organic foods supermarket Whole Foods will take over site next year

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One of Fulham's landmark restaurants, the Blue Elephant, has moved from its site on Fulham Broadway to Imperial Wharf - leaving the site free for organic foods supermarket Whole Foods Market, which is planning to open there next year.

The proposed swap was first announced last May when the supermarket confirmed a new 23,000 square foot store was planned to launch in Autumn 2013, creating 150 full and part time local jobs.

At the time, Jeff Turnas, Whole Foods Market’s UK Regional President said: " We are excited to be able to further expand our grocery offering to shoppers in West London.

" The Fulham Broadway store will be a fantastic addition to our portfolio of stores in the UK and it will allow us to show off the best in British foods such as our unique animal welfare rated meats and sustainably ranked seafood, while focusing on reviving traditional skills such as butchery and fishmongery in store.

" As with our existing London stores, our goal is to be the finest food shop in every community we serve. For example, we will be baking and cooking on site each day and we will be offering an amazing array of fresh, healthy and organic food, highlighting local products from our UK producers.

"We want our customers to celebrate the joys of eating and living well and we hope to help prompt conscious food choices.”
The Blue Elephant meanwhile has now opened on the riverfront site in the Boulevard at Imperial Wharf, joining the upmarket development's other restaurants, Yamal Alsham, Me Love Sushi and Spice of India and the Waterside pub.

The impending arrival of Whole Foods means that Fulham will have five major foodstores within yards of each other on the Broadway. It will join Sainsbury's, Waitrose, M&S Simply Foods and Union Market, which opened last year on the site of Fulham Broadway's old underground station.

There will also be three supermarkets a short walk away on Parsons Green Lane, as the existing Cooperative and Budgens stores are joined by Waitrose, which plans to open a convenience store duuring 2012.

January 20, 2012




January 31, 2012

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